The main benefit of domain leasing is that it allows you full use of a premium domain name with minimal upfront payment. Premium domains are the internet’s prime real estate and have shown exponential growth in value, making the cost to purchase out the reach of many businesses. However, with leasing, you can acquire the use of a domain name for a set monthly fee.

Think of domain leasing in the same way you would lease a car or a property. A set monthly fee is paid over a set period of time – it’s as simple as that, allowing you to divert cash flow into other areas of the business. Leasing may also have some tax advantages!

As all our solutions are bespoke so are our leasing agreements. The main points of a typical lease are centred around the monthly fee, the term of the lease, break options and termination. We aim to work with you to ensure your success, so we’ll build the agreement that best suits your business needs.

In the connected digital age that we live in, a recognisable and memorable domain name is critical to success. From a digital perspective it’s arguably the single most important factor to ensure success. Leasing a premium domain name can immediately give your business an elevated market presence, can improve your site’s ranking, increase web traffic, add creditability and boost your brand equity. 

You’ll be surprised to learn that it’s less than you think! Costs vary according to the individual domain name and what category it aligns too. Please reach out to us and we’ll be happy to discuss.

What is an EMD? – An EMD is a domain name that is identical to the search term you are trying to rank for. EMDs are easier to remember and look more professional, this is especially true if the name is short, to the point and exactly matches your business and/or your product. 

EMDs are incredibly powerful from both a SEO and marketing point of view which makes them highly desirable and often very difficult to obtain. Other benefits of EMDs is that they generate instant credibility, trust and authority on the subject from the perspective of the person searching, giving you a competitive market advantage and helping you improve your site’s CTR. Let’s be honest, if you see a domain that exactly matches your search phrase, chances are you’re going to at least click on it. 

SEO is a very complex area which is constantly evolving. Every search engine has its own ranking criteria. Optimising for Google is different to optimising for other platforms like Facebook, Twitter etc. But what is certain is that a highly identifiable domain name that exactly describes the area your business operates in will add value and elevate your business. There is no silver bullet for top of page rankings, in order to succeed you will need to maximise and align every element of your SEO roadmap of which EMDs play a vital role. If used correctly EMDs are an extremely powerful tool that help contribute to higher SERPs – fact!

The general consensus is that Google likes EMDs when used as part of a professional SEO strategy. Coupling that with great high quality content, good UX and a well structured and optimised site will give you a competitive edge. An EMD will not only satisfy user intent, it will help grow and consolidate your brand simply because potential visitors will know what your site will be about before they go to it. As EMDs contain the exact terms people are searching for, they are far more likely to click through to your site.